Get ready for a sporting showdown that’s set to redefine Australian football history! The iconic black swan is back, and it’s bringing more than just nostalgia—it’s a symbol of Western Australia’s pride, now emblazoned on the AFL Origin jumper, proudly Made in WA. But here’s where it gets even more exciting: this isn’t just a game; it’s a powerhouse event expected to draw thousands of visitors, injecting millions into WA’s economy as part of the Cook Government’s bold diversification strategy. And this is the part most people miss—it’s also a celebration of local craftsmanship, with the jumper designed and manufactured right here in Western Australia.
As Perth prepares to host the AAMI AFL Origin in February 2026, the buzz is palpable. Team WA’s matchday jumper, crafted by Burley Sekem Bassendean, features the legendary black swan against a striking gold and black backdrop—a nod to AFL Origin’s rich heritage. This isn’t just a uniform; it’s a statement of WA’s commitment to supporting local businesses and jobs, a cornerstone of the Cook Government’s Made in WA vision. Meanwhile, Victoria’s jumper, designed by New Balance, pays homage to its legacy with the iconic ‘Big V’ on a classic blue and white palette. But which design do you think steals the show?
The player lineup is equally thrilling, with stars like Kysaiah Pickett, Luke Jackson, and Liam Baker representing WA, while Victoria fields heavyweights like Max Gawn, Toby Greene, and Tom Stewart. Supported by the Cook Government through Tourism WA, this State v State clash at the world-class Optus Stadium on February 14, 2026, marks the first AFL Origin game in over 26 years. Is this the revival Australian football fans have been waiting for, or is it just a nostalgic one-off?
Major events like this underscore the Cook Government’s strategy to diversify the economy by creating a year-round calendar of attractions. By drawing visitors to WA, these events boost tourism, support local businesses, and create jobs—a win-win for everyone involved. But here’s a thought-provoking question: Are these large-scale events truly sustainable, or do they risk overshadowing smaller, community-driven initiatives?
Tourism Minister Reece Whitby couldn’t be more excited: ‘For the first time since 1999, our top footy players will wear the iconic black swan jumper, and with stars like Luke Jackson and Max Gawn, this game is shaping up to be unmissable. Hosting this event puts WA in the national spotlight, and we’re thrilled to welcome thousands of visitors.’ He emphasizes that attracting AFL Origin aligns with the government’s economic diversification goals, while the locally designed jumper is a testament to the Made in WA future.
Sport and Recreation Minister Rita Saffioti adds, ‘It’s the iconic Swan versus the Big V—a clash of titans. With over 40,000 tickets already sold, interstate fans are flocking to WA, boosting tourism and hospitality. This is part of a packed summer of sport in Perth, including the United Cup, HoopsFest, and the AFC Women’s Asian Cup. These events inject millions into the economy, create jobs, and unite communities—that’s why we fight so hard to bring them to WA.’
But here’s the controversial question: Are we relying too heavily on big-ticket events to drive economic growth, or is this the perfect recipe for WA’s future? Share your thoughts in the comments—we want to hear from you!
Don’t miss out on this historic event. Secure your tickets now at afl.com.au/origin and be part of a sporting moment that’s set to make history.
